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Valarie a. Zeithaml

3 books

Delivering Quality Service by Valarie a. Zeithaml

Delivering Quality Service

Valarie a. Zeithaml

240 pages • paperback

nonfiction business economics informative medium-paced
Driving Customer Equity: How Customer Lifetime Value Is Reshaping Corporate Strategy by Valarie a. Zeithaml, Roland T. Rust, Katherine N. Lemon

Driving Customer Equity: How Customer Lifetime Value Is Reshaping Corporate Strategy

Valarie a. Zeithaml, Roland T. Rust, Katherine N. Lemon

304 pages • hardcover

nonfiction business economics informative medium-paced
Profiting From Services and Solutions: What Product-Centric Firms Need to Know by Stephen W. Brown, Valarie a. Zeithaml

Profiting From Services and Solutions: What Product-Centric Firms Need to Know

Stephen W. Brown, Valarie a. Zeithaml

220 pages • paperback

nonfiction business economics medium-paced