Profiting From Services and Solutions: What Product-Centric Firms Need to Know by Stephen W. Brown, Valarie a. Zeithaml

Profiting From Services and Solutions: What Product-Centric Firms Need to Know

Stephen W. Brown, Valarie a. Zeithaml

220 pages missing pub info (view editions)

nonfiction business economics medium-paced
Powered by AI (Beta)
Loading...

Description

Designed for executives of companies that manufacture or sell products and students in an MBA program, this book outlines the challenges of launching a service and solutions business within a product-oriented organization. You might view services ...

Read more

Community Reviews

Loading...

Content Warnings

Loading...