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Katherine N. Lemon

2 books

Driving Customer Equity: How Customer Lifetime Value Is Reshaping Corporate Strategy by Valarie a. Zeithaml, Roland T. Rust, Katherine N. Lemon

Driving Customer Equity: How Customer Lifetime Value Is Reshaping Corporate Strategy

Valarie a. Zeithaml, Roland T. Rust, Katherine N. Lemon

304 pages • hardcover

nonfiction business economics informative medium-paced
Customer Equity Management With CDROM by Das Narayandas, Roland T. Rust, Katherine N. Lemon
Customer Equity Management With CDROM
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Das Narayandas, Roland T. Rust, Katherine N. Lemon

Customer Equity Management With CDROM

Das Narayandas, Roland T. Rust, Katherine N. Lemon

552 pages • paperback • 2004

emotional reflective medium-paced