Roland T. Rust

5 books

Driving Customer Equity: How Customer Lifetime Value Is Reshaping Corporate Strategy by Valarie a. Zeithaml, Roland T. Rust, Katherine N. Lemon

Driving Customer Equity: How Customer Lifetime Value Is Reshaping Corporate Strategy

Valarie a. Zeithaml, Roland T. Rust, Katherine N. Lemon

304 pages • hardcover

nonfiction business economics informative medium-paced
The Feeling Economy: How Artificial Intelligence Is Creating the Era of Empathy by Ming-Hui Huang, Roland T. Rust

The Feeling Economy: How Artificial Intelligence Is Creating the Era of Empathy

Ming-Hui Huang, Roland T. Rust

179 pages • paperback

nonfiction business economics informative medium-paced
Customer Equity Management With CDROM by Das Narayandas, Roland T. Rust, Katherine N. Lemon
Customer Equity Management With CDROM
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Das Narayandas, Roland T. Rust, Katherine N. Lemon

Customer Equity Management With CDROM

Das Narayandas, Roland T. Rust, Katherine N. Lemon

552 pages • paperback • 2004

emotional reflective medium-paced
Handbook of Service Marketing Research by Ming-Hui Huang, Roland T. Rust
Handbook of Service Marketing Research
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Ming-Hui Huang, Roland T. Rust

Handbook of Service Marketing Research

Ming-Hui Huang, Roland T. Rust

640 pages • paperback

medium-paced
Return on Quality: Measuring the Financial Impact of Your Company's Quest for Quality by Roland T. Rust

Return on Quality: Measuring the Financial Impact of Your Company's Quest for Quality

Roland T. Rust

missing page info • hardcover • 1993

informative medium-paced