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552 pages • first pub 2004 (view editions)
ISBN/UID: 9780131535602
Format: Paperback
Language: English
Publisher: Prentice Hall
Edition Pub Date: 02 December 2004
Description
This text presents the concepts and analytic tools necessary to understand customer equity management. It is useful for Customer Relationship Management (CRM) courses at MBA and advanced undergraduate levels.
Community Reviews
Content Warnings
552 pages • first pub 2004 (view editions)
ISBN/UID: 9780131535602
Format: Paperback
Language: English
Publisher: Prentice Hall
Edition Pub Date: 02 December 2004
Description
This text presents the concepts and analytic tools necessary to understand customer equity management. It is useful for Customer Relationship Management (CRM) courses at MBA and advanced undergraduate levels.
Community Reviews
Content Warnings