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Current edition
Marketing Scales Handbook: The Top 20 Multi-Item Measures Used in Consumer Research by Gordon C. Bruner II

Marketing Scales Handbook: The Top 20 Multi-Item Measures Used in Consumer Research

Gordon C. Bruner II

164 pages • paperback

nonfiction business economics challenging informative medium-paced
Other editions (3)
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Marketing Scales Handbook: Multi-Item Measures for Consumer Insight Research (Volume 8) by Gordon C. Bruner II

Marketing Scales Handbook: Multi-Item Measures for Consumer Insight Research (Volume 8)

Gordon C. Bruner II

698 pages • paperback

nonfiction business economics challenging informative medium-paced
Marketing Scales Handbook: Multi-Item Measures for Consumer Insight Research (Volume 9) by Gordon C. Bruner II

Marketing Scales Handbook: Multi-Item Measures for Consumer Insight Research (Volume 9)

Gordon C. Bruner II

678 pages • paperback

nonfiction business economics challenging informative medium-paced
Marketing Scales Handbook: Multi-Item Measures for Consumer Insight Research (Volume 7) by Gordon C. Bruner II

Marketing Scales Handbook: Multi-Item Measures for Consumer Insight Research (Volume 7)

Gordon C. Bruner II

604 pages • paperback

nonfiction business economics challenging informative medium-paced