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604 pages • missing pub info (view editions)
ISBN/UID: 9781514321843
Format: Paperback
Language: English
Publisher: Createspace Independent Publishing Platform
Edition Pub Date: 01 October 2015
Description
The book is the seventh volume of the Marketing Scales Handbook series, the oldest and most comprehensive set of books that describe and review multi-item scales (survey questions) that have been used by scholars in the study of consumer behavior....
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604 pages • missing pub info (view editions)
ISBN/UID: 9781514321843
Format: Paperback
Language: English
Publisher: Createspace Independent Publishing Platform
Edition Pub Date: 01 October 2015
Description
The book is the seventh volume of the Marketing Scales Handbook series, the oldest and most comprehensive set of books that describe and review multi-item scales (survey questions) that have been used by scholars in the study of consumer behavior....
Community Reviews
Content Warnings