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164 pages • missing pub info (view editions)
ISBN/UID: 9781482779912
Format: Paperback
Language: English
Publisher: Createspace Independent Publishing Platform
Edition Pub Date: 05 April 2013
Description
Which measurement scales have been used the most in consumer insight research? Dr. Bruner, author of the classic Marketing Scales Handbook series, set out to answer that question. After reviewing several thousand multi-item measures used in schola...
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Content Warnings
164 pages • missing pub info (view editions)
ISBN/UID: 9781482779912
Format: Paperback
Language: English
Publisher: Createspace Independent Publishing Platform
Edition Pub Date: 05 April 2013
Description
Which measurement scales have been used the most in consumer insight research? Dr. Bruner, author of the classic Marketing Scales Handbook series, set out to answer that question. After reviewing several thousand multi-item measures used in schola...
Community Reviews
Content Warnings