Gordon C. Bruner II

2 books

Marketing Scales Handbook: The Top 20 Multi-Item Measures Used in Consumer Research by Gordon C. Bruner II

Marketing Scales Handbook: The Top 20 Multi-Item Measures Used in Consumer Research
Gordon C. Bruner II

164 pages • paperback (editions)

nonfiction business economics challenging informative medium-paced

nonfiction business economics challenging informative medium-paced

Marketing Scales Handbook: The Top 20 Multi-Item Measures Used in Consumer Research by Gordon C. Bruner II

Marketing Scales Handbook: The Top 20 Multi-Item Measures Used in Consumer Research

Gordon C. Bruner II

164 pages • paperback

nonfiction business economics challenging informative medium-paced

nonfiction business economics challenging informative medium-paced

Marketing Scales Handbook, Volume IV: Consumer Behavior by Gordon C. Bruner II

Marketing Scales Handbook, Volume IV: Consumer Behavior
—
Gordon C. Bruner II

Marketing Scales Handbook, Volume IV: Consumer Behavior
Gordon C. Bruner II with Karen E. James

864 pages • hardcover • 2005 (editions)

Marketing Scales Handbook, Volume IV: Consumer Behavior by Gordon C. Bruner II

Marketing Scales Handbook, Volume IV: Consumer Behavior
—
Gordon C. Bruner II

Marketing Scales Handbook, Volume IV: Consumer Behavior

Gordon C. Bruner II with Karen E. James

864 pages • hardcover • 2005

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