Georgios a. Bakamitsos

1 book

Three Essential Analytical Techniques for the Behavioral Marketing Researcher: Median Splits, Mean-Centering, and Mediation Analysis by Deidre L. Popovich, Georgios a. Bakamitsos, Dawn Iacobucci

Three Essential Analytical Techniques for the Behavioral Marketing Researcher: Median Splits, Mean-Centering, and Mediation Analysis

Foundations and Trends(r) in Marketing

Deidre L. Popovich, Georgios a. Bakamitsos, Dawn Iacobucci

104 pages • paperback

nonfiction business economics informative medium-paced