Editions

Three Essential Analytical Techniques for the Behavioral Marketing Researcher: Median Splits, Mean-Centering, and Mediation Analysis

Current edition
Three Essential Analytical Techniques for the Behavioral Marketing Researcher: Median Splits, Mean-Centering, and Mediation Analysis by Deidre L. Popovich, Georgios a. Bakamitsos, Dawn Iacobucci

Foundations and Trends(r) in Marketing

Three Essential Analytical Techniques for the Behavioral Marketing Researcher: Median Splits, Mean-Centering, and Mediation Analysis

Deidre L. Popovich, Georgios a. Bakamitsos, Dawn Iacobucci

104 pages

nonfiction business economics informative medium-paced
Other editions (0)