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Book Information
104 pages • paperback • 1 edition
ISBN/UID: 9781601989130
Format: Paperback
Language: English
Publisher: Now Publishers
Edition Pub Date: 01 Dec 2015
Description
Three Essential Analytical Techniques for the Behavioral Marketing Researcher: Median Splits, Mean-Centering, and Mediation Analysis reviews several topics that are essential complementary analytics that enable behavioral marketing researchers to ...
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Content Warnings
104 pages • paperback
ISBN/UID: 9781601989130
Format: Paperback
Language: English
Publisher: Now Publishers
Edition Pub Date: 01 Dec 2015
Description
Three Essential Analytical Techniques for the Behavioral Marketing Researcher: Median Splits, Mean-Centering, and Mediation Analysis reviews several topics that are essential complementary analytics that enable behavioral marketing researchers to ...
Community Reviews
Content Warnings