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Current edition
A New Brand World: Ten Principles for Achieving Brand Leadership in the Twenty-First Century by Stephen Fenichell, Scott Bedbury

A New Brand World: Ten Principles for Achieving Brand Leadership in the Twenty-First Century

Stephen Fenichell, Scott Bedbury

240 pages • hardcover • 2002

nonfiction business reference informative inspiring lighthearted medium-paced
Other editions (2)
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A New Brand World: 8 Principles for Achieving Brand Leadership in the 21st Century by Stephen Fenichell, Scott Bedbury

A New Brand World: 8 Principles for Achieving Brand Leadership in the 21st Century

Stephen Fenichell, Scott Bedbury

220 pages • paperback

nonfiction business economics informative inspiring lighthearted medium-paced
A New Brand World: 10 Principles for Achieving Brand Leadership by Scott/Fenichell Steph Bedbury
A New Brand World: 10 Principles for Achieving Brand Leadership
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Scott/Fenichell Steph Bedbury

A New Brand World: 10 Principles for Achieving Brand Leadership

Scott/Fenichell Steph Bedbury

missing duration info • audio

nonfiction business economics informative inspiring lighthearted medium-paced