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Scott/Fenichell Steph Bedbury

1 book

A New Brand World: 8 Principles for Achieving Brand Leadership in the 21st Century by Stephen Fenichell, Scott Bedbury

A New Brand World: 8 Principles for Achieving Brand Leadership in the 21st Century

Stephen Fenichell, Scott Bedbury

220 pages • paperback

nonfiction business economics informative inspiring lighthearted medium-paced