A New Brand World: 8 Principles for Achieving Brand Leadership in the 21st Century by Stephen Fenichell, Scott Bedbury

A New Brand World: 8 Principles for Achieving Brand Leadership in the 21st Century

Stephen Fenichell, Scott Bedbury

220 pages • missing pub info (view editions)

nonfiction business economics informative inspiring lighthearted medium-paced
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What does it really take to succeed in business today? In A New Brand World, Scott Bedbury, who helped make Nike and Starbucks two of the most successful brands of recent years, explains this often mysterious process by setting out the principles ...

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