Editions

Basic Marketing: A Global Managerial Approach

Current edition
Basic Marketing: A Global Managerial Approach by William D. Perreault Jr.
Basic Marketing: A Global Managerial Approach
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William D. Perreault Jr.

Basic Marketing: A Global Managerial Approach

William D. Perreault Jr.

720 pages • 1979

nonfiction business informative medium-paced
Other editions (2)
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Basic Marketing: A Global-Managerial Approach by William D. Perreault Jr., E. Jerome McCarthy

Basic Marketing: A Global-Managerial Approach

William D. Perreault Jr., E. Jerome McCarthy

815 pages • 1996

nonfiction business informative medium-paced
Basic Marketing: A Marketing Strategy Planning Approach by William D Perreault Jr
Basic Marketing: A Marketing Strategy Planning Approach
—
William D Perreault Jr

Basic Marketing: A Marketing Strategy Planning Approach

William D Perreault Jr

missing page info • 2008

nonfiction business informative medium-paced