Basic Marketing: A Global-Managerial Approach by William D. Perreault Jr., E. Jerome McCarthy

Basic Marketing: A Global-Managerial Approach

William D. Perreault Jr., E. Jerome McCarthy

815 pages 1996

3 editions

nonfiction business informative medium-paced
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Embodying the continuous improvement and constant innovation of the market's most talented-and most driven-author,Bill Perreault,this latest edition of the marketing classic takes on the virtual corporation of the late '90s and beyond,addresses re...

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