Basic Marketing: A Global-Managerial Approach by William D. Perreault Jr., E. Jerome McCarthy

Basic Marketing: A Global-Managerial Approach

William D. Perreault Jr., E. Jerome McCarthy

815 pages • first pub 1996 (view editions)

nonfiction business informative medium-paced
Powered by AI (Beta)
Loading...

Description

Embodying the continuous improvement and constant innovation of the market's most talented-and most driven-author,Bill Perreault,this latest edition of the marketing classic takes on the virtual corporation of the late '90s and beyond,addresses re...

Read more

Community Reviews

Loading...

Content Warnings

Loading...