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Book Information
720 pages • hardcover • first pub 1979 • 3 editions
ISBN/UID: 9780070974258
Format: Hardcover
Language: English
Publisher: McGraw-Hill
Edition Pub Date: Not specified
Description
Embodying the continuous improvement and constant innovation of the market's most talented-and most driven-author,Bill Perreault,this latest edition of the marketing classic takes on the virtual corporation of the late '90s and beyond,addresses re...
Community Reviews
Content Warnings
720 pages • hardcover • 1979
ISBN/UID: 9780070974258
Format: Hardcover
Language: English
Publisher: McGraw-Hill
Edition Pub Date: Not specified
Description
Embodying the continuous improvement and constant innovation of the market's most talented-and most driven-author,Bill Perreault,this latest edition of the marketing classic takes on the virtual corporation of the late '90s and beyond,addresses re...
Community Reviews
Content Warnings