Jochen Wirtz

18 books

Essentials of Services Marketing by Christopher Lovelock, Patricia Chew, Jochen Wirtz
Essentials of Services Marketing
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Christopher Lovelock, Patricia Chew, Jochen Wirtz

Essentials of Services Marketing

Christopher Lovelock, Patricia Chew, Jochen Wirtz

679 pages • paperback • 2012

business informative lighthearted medium-paced
Flying High in a Competitive Industry: Secrets of the World's Leading Airline by Loizos Heracleous, Nitin Pangarkar, Jochen Wirtz

Flying High in a Competitive Industry: Secrets of the World's Leading Airline

Loizos Heracleous, Nitin Pangarkar, Jochen Wirtz

246 pages • hardcover • 2006

informative medium-paced
INTELLIGENT AUTOMATION: Learn how to harness Artificial Intelligence to boost business & make our world more human by Ian Barkin, Pascal Bornet, Jochen Wirtz

INTELLIGENT AUTOMATION: Learn how to harness Artificial Intelligence to boost business & make our world more human

Ian Barkin, Pascal Bornet, Jochen Wirtz

missing page info • 2020

nonfiction challenging informative medium-paced
Intelligent Automation: Welcome to the World of Hyperautomation : Learn how to Harness Artificial Intelligence to Boost Business & Make Our World More Human by Ian Barkin, Pascal Bornet, Jochen Wirtz
Intelligent Automation: Welcome to the World of Hyperautomation : Learn how to Harness Artificial Intelligence to Boost Business & Make Our World More Human
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Ian Barkin, Pascal Bornet, Jochen Wirtz

Intelligent Automation: Welcome to the World of Hyperautomation : Learn how to Harness Artificial Intelligence to Boost Business & Make Our World More Human

Ian Barkin, Pascal Bornet, Jochen Wirtz

missing page info

challenging informative reflective medium-paced
Pricing Services and Revenue Management by Jochen Wirtz

Pricing Services and Revenue Management

Winning in Service Markets

Jochen Wirtz

69 pages • paperback

nonfiction business economics informative medium-paced
Revenue Management: Advanced Strategies and Tools to Enhance Firm Profitability by Sheryl E. Kimes, Jochen Wirtz

Revenue Management: Advanced Strategies and Tools to Enhance Firm Profitability

Foundations and Trends(r) in Marketing

Sheryl E. Kimes, Jochen Wirtz

80 pages • paperback

nonfiction business economics
Services Marketing by Christopher Lovelock
Services Marketing
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Christopher Lovelock

Services Marketing

Christopher Lovelock

missing page info • digital • 2003

Understanding Service Consumers by Jochen Wirtz

Understanding Service Consumers

Winning in Service Markets

Jochen Wirtz

56 pages • paperback

nonfiction business economics informative medium-paced