Winning in Service Markets

Developing Service Products and Brands by Jochen Wirtz

Developing Service Products and Brands

Winning in Service Markets

Jochen Wirtz

54 pages • paperback

nonfiction business economics
Building a World Class Service Organization (Assessment Tool) by Jochen Wirtz

Building a World Class Service Organization (Assessment Tool)

Winning in Service Markets

Jochen Wirtz

34 pages • paperback

nonfiction business economics informative medium-paced
Designing Complaint Handling and Service Recovery Strategies by Jochen Wirtz

Designing Complaint Handling and Service Recovery Strategies

Winning in Service Markets

Jochen Wirtz

72 pages • paperback

nonfiction business economics informative medium-paced
Crafting the Service Environment by Jochen Wirtz

Crafting the Service Environment

Winning in Service Markets

Jochen Wirtz

57 pages • paperback

nonfiction business economics informative medium-paced
Positioning Services in Competitive Markets by Jochen Wirtz

Positioning Services in Competitive Markets

Winning in Service Markets

Jochen Wirtz

50 pages • paperback

nonfiction business economics informative medium-paced
Understanding Service Consumers by Jochen Wirtz

Understanding Service Consumers

Winning in Service Markets

Jochen Wirtz

56 pages • paperback

nonfiction business economics informative medium-paced
Service Marketing Communications by Jochen Wirtz

Service Marketing Communications

Winning in Service Markets

Jochen Wirtz

82 pages • paperback

nonfiction business economics informative medium-paced
Balancing Capacity and Demand in Service Operations by Jochen Wirtz

Balancing Capacity and Demand in Service Operations

Winning in Service Markets

Jochen Wirtz

55 pages • paperback

nonfiction business economics informative medium-paced
Pricing Services and Revenue Management by Jochen Wirtz

Pricing Services and Revenue Management

Winning in Service Markets

Jochen Wirtz

69 pages • paperback

nonfiction business economics informative medium-paced