Essentials of Services Marketing by Christopher Lovelock, Patricia Chew, Jochen Wirtz
Essentials of Services Marketing

Christopher Lovelock, Patricia Chew, Jochen Wirtz

Essentials of Services Marketing

Christopher Lovelock, Patricia Chew, Jochen Wirtz

679 pages first pub 2012 (view editions)

business informative lighthearted medium-paced
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The authors use simple English and short sentences to help students grasp concepts more easily and quickly. The text consists of full-colored learning cues, graphics, and diagrams to capture student attention and help them visualize concepts. ·...

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