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Richard G. Netemeyer

2 books

Handbook of Marketing Scales: Multi-Item Measures for Marketing and Consumer Behavior Research by

Handbook of Marketing Scales: Multi-Item Measures for Marketing and Consumer Behavior Research

Association for Consumer Research

624 pages • hardcover

nonfiction business economics
Scaling Procedures: Issues and Applications by William O. Bearden, Richard G. Netemeyer, Subhash Sharma

Scaling Procedures: Issues and Applications

William O. Bearden, Richard G. Netemeyer, Subhash Sharma

224 pages • 2003

informative medium-paced