Scaling Procedures: Issues and Applications by Subhash Sharma, Richard G. Netemeyer, William O. Bearden

Scaling Procedures: Issues and Applications

Subhash Sharma, Richard G. Netemeyer, William O. Bearden

224 pages 2003

3 editions

informative medium-paced
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Scaling Procedures: Issues and Applications examines the issues involved in developing and validating multi-item self-report scales of latent constructs. Distinguished researchers and award-winning educators Richard G. Netemeyer, William O. Bear...

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