Kim Bartel Sheehan

5 books

Advertising Media Planning: A Brand Management Approach by Donald W. Jugenheimer, Kim Bartel Sheehan, Larry D. Kelly

Advertising Media Planning: A Brand Management Approach

Donald W. Jugenheimer, Kim Bartel Sheehan, Larry D. Kelly

291 pages • hardcover

nonfiction business economics medium-paced
Advertising Strategy: A 360 Degree Brand Approach by Larry D. Kelley, Kim Bartel Sheehan
Advertising Strategy: A 360 Degree Brand Approach
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Larry D. Kelley, Kim Bartel Sheehan

Advertising Strategy: A 360 Degree Brand Approach

Larry D. Kelley, Kim Bartel Sheehan

235 pages

Controversies in Contemporary Advertising by Kim Bartel Sheehan

Controversies in Contemporary Advertising

Kim Bartel Sheehan

333 pages • paperback

nonfiction business economics medium-paced
Hitting the Sweet Spot - Again: How Consumer Insights Can Inspire Better Marketing and Advertising by Kim Bartel Sheehan, Charlie Robertson
Hitting the Sweet Spot - Again: How Consumer Insights Can Inspire Better Marketing and Advertising
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Kim Bartel Sheehan, Charlie Robertson

Hitting the Sweet Spot - Again: How Consumer Insights Can Inspire Better Marketing and Advertising

Kim Bartel Sheehan, Charlie Robertson

missing page info

medium-paced
Using Qualitative Research in Advertising: Strategies, Techniques, and Applications by Margaret A. Morrison
Using Qualitative Research in Advertising: Strategies, Techniques, and Applications
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Margaret A. Morrison

Using Qualitative Research in Advertising: Strategies, Techniques, and Applications

Margaret A. Morrison

152 pages • hardcover • 2002