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Hitting the Sweet Spot - Again: How Consumer Insights Can Inspire Better Marketing and Advertising by Kim Bartel Sheehan, Charlie Robertson
Hitting the Sweet Spot - Again: How Consumer Insights Can Inspire Better Marketing and Advertising

Kim Bartel Sheehan, Charlie Robertson

Hitting the Sweet Spot - Again: How Consumer Insights Can Inspire Better Marketing and Advertising

Kim Bartel Sheehan, Charlie Robertson

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"Hitting the Sweet Spot - Again shows you how to get to know your customer. It's a research book, but it's really a book for just about everyone in marketing and advertising. Because the better you know your customer, the better you'll be able to ...

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