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The Power of Little Ideas: A Low-Risk, High-Reward Approach to Innovation by David Robertson

The Power of Little Ideas: A Low-Risk, High-Reward Approach to Innovation

David Robertson

3.0
Scientific Advertising by Claude C. Hopkins

Scientific Advertising

Claude C. Hopkins

3.0
My Life in Advertising by Claude Hopkins

My Life in Advertising

Claude Hopkins

3.0
Salesology or How to Sell by James Irving Holcomb

Salesology or How to Sell

James Irving Holcomb

3.0
Different: Escaping the Competitive Herd by Youngme Moon

Different: Escaping the Competitive Herd

Youngme Moon

3.0
Everest: Mountain Without Mercy by Broughton Coburn

Everest: Mountain Without Mercy

Broughton Coburn

4.0
The Mind of the Buyer: A Psychology of Selling by Harry Dexter Kitson

The Mind of the Buyer: A Psychology of Selling

Harry Dexter Kitson

3.0
Blue Ocean Strategy, Expanded Edition: How to Create Uncontested Market Space and Make the Competition Irrelevant by W. Chan Kim, Renée Mauborgne

Blue Ocean Strategy, Expanded Edition: How to Create Uncontested Market Space and Make the Competition Irrelevant

W. Chan Kim, Renée Mauborgne

3.0
Smartcuts: The Breakthrough Power of Lateral Thinking by Shane Snow

Smartcuts: The Breakthrough Power of Lateral Thinking

Shane Snow

3.0
Word of Mouth Marketing: How Smart Companies Get People Talking by Andy Sernovitz

Word of Mouth Marketing: How Smart Companies Get People Talking

Andy Sernovitz

3.0