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Scientific Advertising by Claude C. Hopkins

Scientific Advertising

Claude C. Hopkins

90 pages • paperback • 1923

10 editions

nonfiction business informative medium-paced
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Updated and corrected for 2014, this is a reprint of the original 1923 text. This ground-breaking book remains essential reading for anyone entering the copywriting and advertising professions, reminding us that advertising's purpose is purely to ...

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