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Elegance in Science: The Beauty of Simplicity

Ian Glynn

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Designing for Emotion

Aarron Walter

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Design as Art

Bruno Munari, Patrick Creagh

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The Art of Creative Thinking

Rod Judkins

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So here is a thought experiment. What if we were to regard every object in our material environment, whatever its cost, with the same set of attitudes that we bring to a much-hugged teddy bear or a diamond ring that symbolizes love? Furthermore, what if we were to approach every object according to its potential for narrative and meaning—the way that we give a toy to a child or a ring to a spouse? This would mean attending closely to the qualities of all our possessions. It would require us to make a place for each thing in our lives, treating it as singular, special, and significant. It might involve learning about where these objects come from, to follow the links of the commodity chain back as far as we can go. If we were to bring objects into our lives one by one, each time with genuine care, it would be better for us, better for society, better for the planet.

Never Split the Difference: Negotiating as If Your Life Depended on It

Tahl Raz, Chris Voss

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Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life

Rory Sutherland

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