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misajane79
Membership Marketing in the Digital Age: A Handbook for Museums and Libraries
Dana S. Hines, Patricia Rich, Rosie Siemer
This is a must-read for anyone and everyone who loves museums, but worries about their relevancy and sustainability. Powerful case studies, and plenty of ways to make it work at your institution. Tons of ideas, and it certainly helped me shape some ongoing thoughts about the future of my own institution.
Crisp was one of my profs in grad school, and someone I continue to keep in touch with. It's a great Texas myth-busting book, along with a good exploration of how historians do their work. However, it is a bit slow in places--but then Crisp is quite the talker in real life too!