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Membership Marketing in the Digital Age: A Handbook for Museums and Libraries by Dana S. Hines, Patricia Rich, Rosie Siemer

American Association for State and Local History

Membership Marketing in the Digital Age: A Handbook for Museums and Libraries

Dana S. Hines, Patricia Rich, Rosie Siemer

446 pages paperback

1 edition

nonfiction business economics science informative medium-paced
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Membership marketing and management is an ever more demanding role within the institutions served-meeting fiscal demands, keeping pace with online marketing opportunities, and making data-driven decisions. The demands are diverse and ever-changing...

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