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1147 books

Advertising Secrets of the Written Word: The Ultimate Resource on How to Write Powerful Advertising Copy from One of America's Top Copywriters and Mail Order Entrepreneurs by Joseph Sugarman

Advertising Secrets of the Written Word: The Ultimate Resource on How to Write Powerful Advertising Copy from One of America's Top Copywriters and Mail Order Entrepreneurs

Joseph Sugarman

312 pages • 1998 • 2 editions

nonfiction business psychology informative medium-paced
The 22 Immutable Laws of Marketing: Exposed and Explained by the World's Two by Jack Trout, Al Ries

The 22 Immutable Laws of Marketing: Exposed and Explained by the World's Two

Jack Trout, Al Ries

160 pages • 1993 • 10 editions

nonfiction business informative reflective medium-paced
The Art of Writing Advertising : Conversations with Masters of the Craft: David Ogilvy, William Bernbach, Leo Burnett, Rosser Reeves, by Denis Higgins, Denis Higgins

The Art of Writing Advertising : Conversations with Masters of the Craft: David Ogilvy, William Bernbach, Leo Burnett, Rosser Reeves,

Denis Higgins, Denis Higgins

128 pages • 1968 • 1 edition

nonfiction business informative reflective medium-paced
Copy Logic! The New Science of Producing Breakthrough Copy (Without Criticism) by Michael Masterson, Mike Palmer

Copy Logic! The New Science of Producing Breakthrough Copy (Without Criticism)

Michael Masterson, Mike Palmer

119 pages • 2009 • 1 edition

nonfiction business informative reflective slow-paced
Tested Advertising Methods by Hahn, Caples, Caples
Tested Advertising Methods
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Hahn, Caples, Caples

Tested Advertising Methods

Hahn, Caples, Caples

269 pages • 1980 • 1 edition

nonfiction business informative slow-paced
Ogilvy on Advertising by David Ogilvy

Ogilvy on Advertising

David Ogilvy

224 pages • 1983 • 10 editions

nonfiction business design informative inspiring medium-paced
The Boron Letters by Gary Halbert, Bond Halbert

The Boron Letters

Gary Halbert, Bond Halbert

146 pages • 2013 • 1 edition

nonfiction business informative inspiring slow-paced
My Life in Advertising and Scientific Advertising by Claude Hopkins

My Life in Advertising and Scientific Advertising

Claude Hopkins

336 pages • 3 editions

nonfiction business economics sports
Breakthrough Advertising by Eugene M. Schwartz

Breakthrough Advertising

Eugene M. Schwartz

236 pages • 1966 • 1 edition

nonfiction business psychology challenging informative reflective slow-paced
Confessions of an Advertising Man by David Ogilvy

Confessions of an Advertising Man

David Ogilvy

208 pages • 1963 • 6 editions

nonfiction biography business informative medium-paced