My Life in Advertising and Scientific Advertising by Claude Hopkins

My Life in Advertising and Scientific Advertising

Claude Hopkins

336 pages paperback

3 editions

nonfiction business economics sports
More Options

Read With Others

Book Information


Loading...

Description

Gain a lifetime of experience from the inventor of test marketing and coupon sampling -- Claude C. Hopkins. Here, you'll get two landmark works in one, and discover his fixed principles and basic fundamentals that still prevail today.

Community Reviews

Loading...

Content Warnings

Loading...