Journal of Nonprofit & Public Sector Marketing

Nonprofit and Business Sector Collaboration: Social Enterprises, Cause-Related Marketing, Sponsorships, and Other Corporate-Nonprofit Dealings by Sridhar Samu, Walter W. Wymer Jr

Nonprofit and Business Sector Collaboration: Social Enterprises, Cause-Related Marketing, Sponsorships, and Other Corporate-Nonprofit Dealings

Journal of Nonprofit & Public Sector Marketing

Sridhar Samu, Walter W. Wymer Jr

197 pages • paperback

nonfiction business economics informative medium-paced