Europäische Hochschulschriften / European University Studies / Publications Universitaires Européenn

Marketing Mix Standardisation in International Marketing: An Empirical Investigation of the Degree of Marketing Programme Standardisation in German Co by Tobias Richter

Marketing Mix Standardisation in International Marketing: An Empirical Investigation of the Degree of Marketing Programme Standardisation in German Co

Europäische Hochschulschriften / European University Studies / Publications Universitaires Européenn

Tobias Richter

380 pages • paperback

nonfiction business economics informative medium-paced