Routledge Advances in Management and Business Studies

Marketing Without Advertising: Brand Preference and Consumer Choice in Cuba by Emilio Morales, Joseph L. Scarpaci

Marketing Without Advertising: Brand Preference and Consumer Choice in Cuba

Routledge Advances in Management and Business Studies

Emilio Morales, Joseph L. Scarpaci

229 pages • hardcover

nonfiction business economics history informative medium-paced