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Springer Texts in Business and Economics

A Concise Guide to Market Research: The Process, Data, and Methods Using IBM SPSS Statistics by Marko Sarstedt, Erik Mooi

A Concise Guide to Market Research: The Process, Data, and Methods Using IBM SPSS Statistics

Springer Texts in Business and Economics

Marko Sarstedt, Erik Mooi

347 pages • paperback

nonfiction business economics