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Brand Strength: Building and Testing Models Based on Experiential Information
Forschungsgruppe Konsum Und Verhalten
Martin Walser
309 pages • paperback
ISBN/UID: 9783824479597
Format: Paperback
Language: English
Original Pub Year: Not specified
Edition Pub Date: 29 Jan 2004
Publisher: Deutscher Universitatsverlag
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Paperback 309 pages
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