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Book Information
309 pages • paperback • 1 edition
ISBN/UID: 9783824479597
Format: Paperback
Language: English
Publisher: Deutscher Universitatsverlag
Edition Pub Date: 29 Jan 2004
Description
Recent years have seen an ever increasing interest in the phenomenon of brands. A great number of books and articles have been published focusing on as various subjects as brand value, brand meaning, brand awareness or brand communities. Despite t...
Community Reviews
Content Warnings
309 pages • paperback
ISBN/UID: 9783824479597
Format: Paperback
Language: English
Publisher: Deutscher Universitatsverlag
Edition Pub Date: 29 Jan 2004
Description
Recent years have seen an ever increasing interest in the phenomenon of brands. A great number of books and articles have been published focusing on as various subjects as brand value, brand meaning, brand awareness or brand communities. Despite t...
Community Reviews
Content Warnings