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Value-Based Marketing: Marketing Strategies for Corporate Growth and Shareholder Value by Peter Doyle

Value-Based Marketing: Marketing Strategies for Corporate Growth and Shareholder Value

Peter Doyle

367 pages • hardcover • 2000

nonfiction business informative medium-paced
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Value-Based Marketing: Marketing Strategies for Corporate Growth and Shareholder Value by Peter Doyle

Value-Based Marketing: Marketing Strategies for Corporate Growth and Shareholder Value

Peter Doyle

384 pages • 2000

nonfiction business informative medium-paced