Value-Based Marketing: Marketing Strategies for Corporate Growth and Shareholder Value by Peter Doyle

Value-Based Marketing: Marketing Strategies for Corporate Growth and Shareholder Value

Peter Doyle

367 pages • first pub 2000 (view editions)

nonfiction business informative medium-paced
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Description

This book provides a clear practical introduction to shareholder value analysis for the marketing professional. It gives them the tools to develop the marketing strategies that will create the most value for business. For top management and CFOs t...

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