Editions

Brand Asset Management: Driving Profitable Growth Through Your Brands

Current edition
Brand Asset Management: Driving Profitable Growth Through Your Brands by Scott M. Davis

Jossey-Bass Business & Management

Brand Asset Management: Driving Profitable Growth Through Your Brands

Scott M. Davis

265 pages

nonfiction business economics informative medium-paced
Other editions (1)
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Brand Asset Management by Scott M. Davis
Brand Asset Management
—
Scott M. Davis

Jossey-Bass Business & Management

Brand Asset Management

Scott M. Davis

300 pages • 2000

nonfiction business economics informative medium-paced