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Book Information
265 pages • paperback • 2 editions
ISBN/UID: 9780787963941
Format: Paperback
Language: English
Publisher: Jossey-Bass
Edition Pub Date: 27 Sep 2002
Description
"Most companies do a poor job of managing their brands. Scott Davis vividly illustrates well-managed and poorly managed brand programs and provides the best methodology I have seen for improving your brand asset management." -- Phil Kotler, S. C. ...
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Content Warnings
265 pages • paperback
ISBN/UID: 9780787963941
Format: Paperback
Language: English
Publisher: Jossey-Bass
Edition Pub Date: 27 Sep 2002
Description
"Most companies do a poor job of managing their brands. Scott Davis vividly illustrates well-managed and poorly managed brand programs and provides the best methodology I have seen for improving your brand asset management." -- Phil Kotler, S. C. ...
Community Reviews
Content Warnings