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Editions

Global Brand Management: A Guide to Developing, Building & Managing an International Brand

Current edition
Global Brand Management: A Guide to Developing, Building & Managing an International Brand by Ilan Geva, Laurence Minsky

Global Brand Management: A Guide to Developing, Building & Managing an International Brand

Ilan Geva, Laurence Minsky

328 pages

nonfiction business economics informative medium-paced
Other editions (1)
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Global Brand Management: A Guide to Developing, Building & Managing an International Brand by Ilan Geva, Laurence Minsky

Global Brand Management: A Guide to Developing, Building & Managing an International Brand

Ilan Geva, Laurence Minsky

328 pages

nonfiction business economics informative medium-paced