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Book Information
328 pages • paperback • 2 editions
ISBN/UID: 9780749483609
Format: Paperback
Language: English
Publisher: Kogan Page
Edition Pub Date: 26 Nov 2019
Description
In today's hyper-connected world, any brand with a website or digital presence is 'global' by its very definition; yet in practice it takes an enormous amount of strategic planning and adaptability to successfully manage an international brand. Gl...
Community Reviews
Content Warnings
328 pages • paperback
ISBN/UID: 9780749483609
Format: Paperback
Language: English
Publisher: Kogan Page
Edition Pub Date: 26 Nov 2019
Description
In today's hyper-connected world, any brand with a website or digital presence is 'global' by its very definition; yet in practice it takes an enormous amount of strategic planning and adaptability to successfully manage an international brand. Gl...
Community Reviews
Content Warnings