Marcel Mehling

1 book

Strategic Marketing: Assessment of why the Sony Walkman brand lost out to iPod in terms of its position and level of demand in the marketpl by Marcel Mehling, Markus Baum, Marco Hackstein

Strategic Marketing: Assessment of why the Sony Walkman brand lost out to iPod in terms of its position and level of demand in the marketpl

Marcel Mehling, Markus Baum, Marco Hackstein

56 pages • paperback

nonfiction business economics informative medium-paced