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George H. Lucas

2 books

Marketing Strategy: Text and Cases by Michael Hartline, O. C. Ferrell

Marketing Strategy: Text and Cases

Michael Hartline, O. C. Ferrell

587 pages • paperback

nonfiction business economics informative medium-paced
Marketing Strategy by Michael D. Hartline, O.C. Ferrell, George H. Lucas
Marketing Strategy
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Michael D. Hartline, O.C. Ferrell, George H. Lucas

Marketing Strategy

Michael D. Hartline, O.C. Ferrell, George H. Lucas

469 pages • 2001

business informative slow-paced