Karen Nelson-Field

1 book

Marketing: Theory, Evidence, Practice by Erica Riebe, Katherine Anderson, Rachel Kennedy, Svetlana Bogomolova, Dag Bennett, Anita Peleg, Nicole Hartnett, Nick Danenberg, Larry Lockshin, Adrian Palmer, Marianthi Livaditis, Herb Sorensen, Byron Sharp, Charles Graham, Karen Nelson-Field, Anne Sharp, David Corkindale, Magda Nencyz-Thiel, John Scriven, Maxwell Winchester, Tiffany Winchester

Marketing: Theory, Evidence, Practice

Erica Riebe, Katherine Anderson, Rachel Kennedy, Svetlana Bogomolova, Dag Bennett, Anita Peleg, Nicole Hartnett, Nick Danenberg, Larry Lockshin, Adrian Palmer, Marianthi Livaditis, Herb Sorensen, Byron Sharp, Charles Graham, Karen Nelson-Field, Anne Sharp, David Corkindale, Magda Nencyz-Thiel, John Scriven, Maxwell Winchester, Tiffany Winchester

609 pages • 2013

nonfiction business informative medium-paced
The Attention Economy and How Media Works: Simple Truths for Marketers by Karen Nelson-Field

The Attention Economy and How Media Works: Simple Truths for Marketers

Karen Nelson-Field

152 pages • hardcover

nonfiction business economics medium-paced
Viral Marketing: The Science of Sharing by Karen Nelson-Field

Viral Marketing: The Science of Sharing

Karen Nelson-Field

128 pages • paperback

nonfiction business economics