Bill Pitts

2 books

WHAT'S THE BIG IDEA? by George Lois

WHAT'S THE BIG IDEA?

George Lois

288 pages • hardcover • 1991

informative lighthearted medium-paced
What's the Big Idea?: How to Win with Outrageous Ideas (That Sell!) by George Lois, Bill Pitts
What's the Big Idea?: How to Win with Outrageous Ideas (That Sell!)
—
George Lois, Bill Pitts

What's the Big Idea?: How to Win with Outrageous Ideas (That Sell!)

George Lois, Bill Pitts

304 pages • 1991

business informative lighthearted medium-paced