In its clumsy attempt to deconstruct the mythology around serial killers, Bundy specifically, and the idea of the Perfect Victim, it ends up reinforcing both. 
The deaths of the women are only as tragic as they are because the women were, in the book's words, "the cream of the crop." They were the best and the brightest, and that's what makes their deaths tragic and the killer repugnant. Which just raises the question: would these deaths not have mattered if the victims hadn't been so exceptional?