I think there's a morbid fascination with cults and serial killer. When I read the first pages I thought "This is a serial killer in the making" and was really exciting and prepared for a very twisty story.
I can't say there's no twist but the story is a bit confusing, the voices of the different POVs disjointed and I wasn't a fan of the characters, except Lily who's interesting.
I struggled a bit but my expectations were not met.
Many thanks to the publisher and Netgalley for this ARC, all opinions are mine